Using social media for your business isn’t as simple as having a personal Facebook or Twitter account.

• Just as abstaining from social media in your personal life leaves you out of the loop on current trends, your business could suffer the same fate.
• To be effective, you need social media marketing campaigns.

But why is social media marketing so important for your business?

Post Frequently

• Few things look worse than a social media account that appears unused.
• Social media algorithms rely on engagement and views on posts to determine which content should be made available.
• If you post content irregularly, you will likely get lost in these algorithms, and no one will see your content.
• Daily posting is good if you have enough useful and relevant content to share.
• Do not be afraid of over-posting, as long as your content is relevant and valuable to your viewers.

Curate Your Content

This leads us to the best practice of curating relevant content that applies to your brand and is helpful to your potential customers and viewers.

Social media users enjoy viewing content from thought leaders, and with some work, you can fulfil that role for your industry.

Carefully craft the content you post on social media to support your brand and the message you would like to portray. 

Social media is an effective way to reach new customers, and keep prior customers engaged to encourage future business.

Social Media marketing can feel overwhelming.

• Most business owners struggle to find a consistent strategy to get ahead of their competition.
• Many businesses do not have big budgets to allocate to advertising and brand awareness.
• Consequently, most businesses ignore the full potential of Social Media marketing.