I’m guessing you’ve heard about artificial intelligence by now. You will undoubtedly have heard that AI can generate blog posts, product descriptions, advertisements and much more. But do you also know that the same technology can even create art and photographic instances of just about anything you can imagine?
AI-generated artwork is becoming so sophisticated that An artwork made by Artificial Intelligence (AI) won first place at the Colorado State Fair’s fine arts competition in September 2022. The result sparked controversy about whether AI-generated art should be allowed to compete in competitions.
There are already quite a few different options to choose from, including:
Writesonic offers the ability to write articles and generate artwork.
Jasper offers the ability to write articles and generate artwork.
DALLE.E2 can only produce artwork
Midjourney can only produce artwork
Copy.ai only produces articles, but it does allow 2,000 words per month for free.
The artwork generated by these AI Bots differs from Bot to Bot. For example, Midjourney will produce some amazing abstract art and some stunning realistic stuff, while DALLE.2 outputs much closer to stock photographs, cartoons or clipart. The best option is to sign up for free trials and see what works best for you.
There are probably more, but those are the ones I have used, and the one that I recommend in terms of value for money is Writesonic.
I wrote the following article almost entirely using Writesonic. After the AI Bot generated the content, I read through it, altered some punctuation, and made minor changes.
Today’s consumers are tech-savvy and have access to an array of information. They use digital devices, applications, sites, and services at all times and expect brands to cater to their digital needs. As a result, marketers must create content that resonates with segmented audiences and drives conversions.
AI is one solution to this challenge. With AI in your copywriting toolkit, you can create engaging user experiences that drive conversions and brand loyalty.
Read on to learn how to leverage AI in your copywriting strategy today!
What is Artificial Intelligence (AI)?
Artificial intelligence is a computer program that uses machine learning to solve challenges. It is designed to learn and improve over time, and it can apply that learning to solve other challenges in the future.
AI is already in use in many different industries, including marketing. AI can target audiences, write engaging content, and predict customer behaviour. As a result, AI technology is changing how companies do business. It’s a powerful tool that can automate simple tasks and help companies create valuable products and services. AI is already being used in healthcare, finance, education, and marketing industries.
How will AI change copywriting?
Artificial intelligence is already active in content marketing and copywriting and can create a wide variety of content, from blog posts to emails and social media posts. In addition, it can create personalised content that resonates with each user’s interests. Copywriters can use AI to create more engaging content by applying emotional intelligence. AI’s ability to understand consumers’ emotions can improve the overall quality of marketing copy and help marketers create content that resonates with users by creating more personalised content.
Why use AI in Copywriting?
AI is an intelligent and customisable tool that can enhance your marketing efforts. AI can help you create more engaging content by understanding users’ interests and preferences. Users can program AI content to be more personalised, relevant, and helpful towards specific actions. For example, AI can create more engaging blog posts, newsletters, and social media posts. You can also use AI to create marketing campaigns by predicting consumer behaviour and creating personalised experiences. With AI, you can create helpful and engaging content which can improve your customer experience and increase customer loyalty.
How does AI benefit copywriters?
Artificial intelligence is an intelligent tool that can create engaging content.
AI can help:
- Write better content
- Create more engaging experiences for your customers
- Automate simple tasks
- Reduce errors
- Save time
- It continues to learn and improve over time
- Creating email sequences, content, and more
- AI never gets tired, so you can use it anytime.
- It can create new content based on customer data.
- Copywriters can use AI to create a more personalised experience for their customers
- It can also automate repetitive tasks and improve the quality of your content
- It can edit your content, identify your audience, create engaging experiences, and more.
3 Ways Artificial Intelligence Improves Marketing Copywriting
A better understanding of customer emotion
AI can help marketers understand how customers feel about their products or services. It can help you tailor your marketing content to resonate with customers by understanding their emotional state and can improve your marketing efforts by creating more relevant and engaging content.
Creating more personalised content
AI can help marketers create more personalised content by understanding their customers. So, for example, you can use AI to create more personalised offers, create more personalised web pages, and write more personalised emails, which can help you convert more customers and create a better customer experience.
Improved productivity
AI can help you improve your productivity and save time. You can use AI to create better content and save time by performing repetitive tasks. AI can automate your marketing efforts and save you time, enabling you to focus on other tasks.
2 Ways AI will change brand storytelling
A better understanding of customer emotion
AI can help marketers understand how customers feel about their products or services. It can help you tailor your marketing content to resonate with customers by understanding their emotional state and improving your marketing efforts by creating more relevant and engaging content.
Improved productivity
AI can help you improve your productivity and save time. For example, you can use AI to automate repetitive tasks and create better content.
1 Conclusion
Marketers must adapt to meet the needs of today’s tech-savvy consumers.
Artificial intelligence is already being used in marketing campaigns to create better content. It can help marketers better understand their customers, create more personalised content, and improve productivity and brand loyalty.
