Last Updated: 22nd August 2025

This Privacy Policy describes how HeadTeks (“we,” “us,” or “our”) collects, uses, and shares information when you use our Ley Lines of the UK mobile application (the “App”).

By using our App, you agree to the practices described in this Privacy Policy.

INFORMATION WE COLLECT

Personal Information:

  • Location data (precise location for showing nearby ley lines and ancient sites)
  • Device information (device type, operating system, unique device identifiers)

Automatically Collected Information:

  • App usage data (features used, time spent in app)
  • Device advertising identifier (for personalised ads)
  • IP address
  • Log data and analytics information

ADVERTISING

Our app displays advertisements using Google AdMob. Google AdMob may collect and use the following information:

Data Collected:

  • Advertising identifier (IDFA/AAID)
  • IP address
  • Device information (model, OS version, screen size)
  • App usage patterns
  • Location data (for location-based advertising)
  • Ad interaction data

How It’s Used:

  • Display relevant advertisements
  • Measure advertising effectiveness
  • Improve ad targeting
  • Prevent fraud and abuse

Your Choices:

  • You can opt out of personalised advertising by declining tracking when prompted
  • Adjust your device’s privacy settings (Settings > Privacy & Security > Tracking)
  • Visit Google’s Ad Settings: https://adssettings.google.com/

Third-Party Privacy Policies:

  • Google Privacy Policy: https://policies.google.com/privacy
  • Google AdMob: https://support.google.com/admob/answer/6128543

App Tracking Transparency:

  • Before iOS 14.5, Location-based advertising was enabled by default
  • iOS 14.5+: You’ll see a prompt asking permission before any tracking occurs
  • You can change your tracking preference anytime in Settings > Privacy & Security > Tracking

LOCATION INFORMATION

We collect your device’s location to:

  • Show nearby ley lines and ancient sites
  • Provide navigation to points of interest
  • Display location-relevant content

Location data is:

  • Only collected when you grant permission
  • Used locally on your device for map functions
  • May be shared with Google AdMob for location-based advertising (if you consent to tracking)
  • Not stored on our servers beyond what’s necessary for app functionality

HOW WE SHARE INFORMATION

We may share your information with:

Google AdMob:

  • Advertising identifier and usage data (with your consent)
  • For displaying personalised advertisements

Analytics Services:

  • Aggregated usage statistics
  • Crash reports and performance data

We do not sell your personal information to third parties.

DATA RETENTION

We retain information only as long as necessary to:

  • Provide app functionality
  • Comply with legal obligations
  • Resolve disputes

Location data: Used in real-time, not permanently stored
Usage analytics: Retained for up to 24 months
Advertising data: Managed by Google AdMob according to their retention policies

DATA SECURITY

We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

YOUR PRIVACY RIGHTS

You have the right to:

  • Opt out of personalised advertising
  • Request access to your data
  • Request deletion of your data
  • Withdraw consent at any time

To exercise these rights, contact us at: admin@headteks.com

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy in the App and updating the “Last Updated” date.

Continued use of the App after changes constitutes acceptance of the updated Privacy Policy.