🎯 Opportunity Score Features
1. Smart Calculation (0-100 scale):
- Volume Component (40 points): Higher search volume = better opportunity
- Difficulty Component (35 points): Lower difficulty = better opportunity
- Intent Component (25 points): Transactional(25) > Commercial(20) > Informational(15)
2. Visual Display:
- Each keyword card shows both Opportunity and Difficulty scores
- Colour-coded progress bars (🟢 High, 🟡 Medium, 🔴 Low opportunity)
- Average Opportunity added to stats overview
3. Export Integration:
- Opportunity score included in CSV/JSON exports
- Helps with keyword prioritisation in spreadsheets
🧠 How It Works
- High Volume + Low Difficulty + Transactional Intent = 90-100 opportunity score
- Medium Volume + Medium Difficulty + Commercial Intent = 50-70 opportunity score
- Low Volume + High Difficulty + Informational Intent = 10-40 opportunity score
This gives you an instant “priority ranking” so you can focus on keywords with the best risk/reward ratio. Keywords with scores above 70 are typically the golden opportunities to target first!
The opportunity score is prominently displayed and will help you make data-driven keyword targeting decisions. 🚀